We believe proper hydration increases human potential. Essentia Water delivers peak rehydration performance to people who love getting more out of life. How we get better: 1. Microfiltration, reverse osmosis and ultraviolet exposure make Essentia 99.9% pure. 2. Trace amounts of electrolytes for taste ? compliments the body?s natural mix. 3. Removal of bitter tasting acidic ions creates a hi PH water.