Gold Medal® Confidence: It all began in 1866 when C.C. Washburn began operating his first flour mill, which produced far more barrels of flour than area bakers needed and was nicknamed Washburn’s Folly. Fourteen years later, Washburn entered his flour at the first Millers’ International Exhibition in Cincinnati, Ohio, where it took the Gold Medal grand prize as well as the name of its esteemed award. Today, Gold Medal flour is America’s best-selling flour, making Washburn’s Folly a success. Gold Medal still mills its own flour, just as it did over 125 years ago, blending the best premium hard and soft wheats from the heartland, providing the Gold Medal difference and consistency that home bakers have counted on for generations.