Never compromise the ingredients! Sister Schubert, Founder. Sister Schubert began making rolls in her own kitchen for her church’s holiday festival. The rolls were so popular, Sister began selling them to grocery stores so everyone could enjoy them and Sister Schubert’s® Homemade Rolls were born. Sister bakes her delicious rolls using the finest ingredients and then freezes them fresh. All you have to do is heat, serve and savor the homemade taste…pure and simple.