We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings, more toasty than roasty, it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it is light and lively with a soft sweetness. Nestlé uses Starbucks trademarks under license. PREMIUM GROUND COFFEE: Starbucks delivers exceptional coffee cup after cup with this 28-ounce bag of Breakfast Blend medium roast ground coffee. STARBUCKS BREAKFAST BLEND COFFEE: Notes of brown sugar and sweet orange mingle in our lightest medium roast coffee. FRESH TASTE: Starbucks adheres to the highest quality standards: shipping you the same carefully roasted 100% arabica coffee beans we brew in our cafés. MAKE IT YOUR OWN: An everyday cup no matter how you brew it, Starbucks coffee is carefully ground to be ideal for a variety of brewing methods, including drip brewer, coffee press, pour-over and moka pot. ETHICALLY SOURCED: Starbucks is committed to 100% ethical coffee sourcing in partnership with Conservation International.